Not all SEO's are the same
When it comes to many of the conversations regarding Search Engine Optimization (SEO), the terms "Black Magic", "Snake Oil", and "Scam Artist" are often not far behind.
The reason for this is simple.
Too many misguided and/or greedy firms have tarnished the SEO industry by using deceptive tactics to get their clients ranked on the search engines, under deliver on promises, or just simply don't do anything at all.
The fact of the matter is, there are a select few SEO firms out there that refuse to use any shady tactics and are not satisfied until they have done the best job at analyzing and optimizing their clients site.
Enter Optimal Zen.
Our goal is simple: Bring in relevant hits to increase revenue for our client through organic ranking.
What do we mean by relevant? Simply put, if you get thousands even millions of hits that resulted in no sales or if you were to get just a few hundred hits that resulted in many sales... which option would you choose?
What do we mean by organic? Organic search engine ranking is best described as ranking that is not paid for. Paid for advertising has its place but consumers favor organic search results over paid results 5 to 1.
Increase revenue with relevant web traffic
What is the point of spending a lot of money on a great website when its not reaching the right audience?
Optimal Zen starts by researching and analyzing your business, your site, and your competition. We then optimize your site with keyword phrases and content that not only helps to drive traffic to your site that can increase revenue but we also provide keywords that your competition has overlooked.
Once we have optimized the core, your site, their is ongoing work that needs to be done. Search engine spiders constantly look for new, updated content to index. What sets us apart is our ability to offer our blog writing and inbound linking services to keep your keyword phrases fresh and well indexed at all times.
WHAT WE DO
- Use 'best practice' optimization methods that are accepted by the major search engines.
- Research, analyze, and optimize your site with relevant keywords and content.
- Create an optimization campaign that delivers relevant web traffic.
- Write 'keyword strong' blogs for your company to maintain search engine health.
- Provide inbound linking from the blogosphere using industry specific bloggers.
WHAT WE DON'T DO
- Promise you more than we can deliver.
- Use 'shady' techniques in order to get you ranked.
- Not telling you exactly what we do and how we are doing it.
- Not providing you with statistics to monitor your results.
- Submit your site to every search engine to increase non relevant page hits.
SEO Zen MythBusters Myth #1:All I have to do is build a great site and the people will come.
Myth #2:
This only works in the movies! Search engine submittal is just one piece of the puzzle. Regular optimization efforts are necessary for good results. Search engines love fresh, relevant content.I only want to use keywords that will bring in the most page hits.
Myth #3:
If you use vague or general keywords in order to get the most hits, it may still result in zero sales. By being specific with your keywords you may see a large decrease in your hit count but a sharp increase in sales!If I overload my site with keywords it will increase my ranking.
Myth #4:
This is not true and can be very damaging to your search engine reputation. If you get black listed from a search engine, there is not going back! Relevant, well placed keywords and content is the best practice.I'm already ranked with my keywords so I don't need to update.
Myth #5:
Unfortunately this is not the case. In order to maintain a good ranking on any search engine you need to provide fresh content for the search engine spiders to find. If your site gets stale your ranking will suffer.SEO is just a 'snake oil' scam. I don't need to optimize my site.
It is true that there are many companies pushing techniques that simply don't work or worse will get you in trouble with the search engines. However, there are best practice optimization methods that CAN and WILL work to increase your ranking and revenue!
